Shipped the rental, pivoted on the data
Shipped the rental, pivoted on the data
Company
Company
Ravina
Ravina
Industry
Industry
Fashiontech
Fashiontech
Tasks
Tasks
Product Strategy
UX design
User Research
User Testing
Prototyping
Product Strategy
UX design
User Research
User Testing
Prototyping
Product Strategy
UX design
User Research
User Testing
Prototyping
Context Ravina was my first venture, founded in 2020. I led it from idea to a launched product, owning brand, UX, and UI throughout. The mission was circular fashion: move people from buy-and-own toward rent and resell.
Context Ravina was my first venture, founded in 2020. I led it from idea to a launched product, owning brand, UX, and UI throughout. The mission was circular fashion: move people from buy-and-own toward rent and resell.
The launch The core was Click & Rent, a clothing rental app with same-day home delivery in Bergen. I designed the full experience and shipped it on the App Store and Google Play, where it reached 600+ downloads. As my first digital product to reach real users, it set the standard I have worked to since. Users consistently described the app as smooth and easy to move through.
The launch The core was Click & Rent, a clothing rental app with same-day home delivery in Bergen. I designed the full experience and shipped it on the App Store and Google Play, where it reached 600+ downloads. As my first digital product to reach real users, it set the standard I have worked to since. Users consistently described the app as smooth and easy to move through.
Designing for behaviour change
The real challenge was the habit rather than the interface. That shaped every decision. I kept the brand minimal, black and white, so the clothes carried the screen. I used green sparingly and deliberately to mark each rented or sold item as a small, visible win for the user and the planet. The reward tied directly to the behaviour I wanted to encourage.
Designing for behaviour change
The real challenge was the habit rather than the interface. That shaped every decision. I kept the brand minimal, black and white, so the clothes carried the screen. I used green sparingly and deliberately to mark each rented or sold item as a small, visible win for the user and the planet. The reward tied directly to the behaviour I wanted to encourage.
· Click & Rent launched on App Store and Google Play
· B2B resale validated in physical pilot
· Click & Rent launched on App Store and Google Play
· B2B resale validated in physical pilot
The pivot call In 2023 the data pointed away from rental. Validating a direction in a low-cost format first was a deliberate call: a faster, cheaper way to learn whether a model held before committing to a build. I led a pivot toward resale, designed and tested prototypes, developed market strategies, and ran A/B tests. I tested the model in a physical pop-up, where it reached an 80% success rate among sellers, and I designed a B2B resale dashboard concept for vintage and concept brands alongside the consumer app.
The pivot call In 2023 the data pointed away from rental. Validating a direction in a low-cost format first was a deliberate call: a faster, cheaper way to learn whether a model held before committing to a build. I led a pivot toward resale, designed and tested prototypes, developed market strategies, and ran A/B tests. I tested the model in a physical pop-up, where it reached an 80% success rate among sellers, and I designed a B2B resale dashboard concept for vintage and concept brands alongside the consumer app.
The launch The core was Click & Rent, a clothing rental app with same-day home delivery in Bergen. I designed the full experience and shipped it on the App Store and Google Play, where it reached 600+ downloads. As my first digital product to reach real users, it set the standard I have worked to since. Users consistently described the app as smooth and easy to move through.
Result and reflection Ravina shipped a working consumer app that reached real users and earned coverage in E24, NRK, and Bergens Tidende, and it reached the finals of Gründerhub Bergen. The business models stayed short of profitability, and that taught me the most useful lesson of the venture: a smooth flow carries a product only so far, and the behaviour and the business model around it have to hold up too.
Result and reflection Ravina shipped a working consumer app that reached real users and earned coverage in E24, NRK, and Bergens Tidende, and it reached the finals of Gründerhub Bergen. The business models stayed short of profitability, and that taught me the most useful lesson of the venture: a smooth flow carries a product only so far, and the behaviour and the business model around it have to hold up too.
Designing for behaviour change
Ravina's real challenge was the habit rather than the interface: moving people from buy and own toward rent or resell. That shaped every decision. I kept the brand minimal, black and white, so the clothes carried the screen, and used green sparingly and deliberately to mark each sold or rented item as a small, visible win for the user and the planet. The reward was tied directly to the behaviour I wanted to encourage.
The pivot call In 2023 I led a pivot of the business model toward resale. I designed and tested prototypes, developed market strategies, and ran A/B tests to validate new concepts before committing to a build. This included a B2B resale dashboard concept for vintage and concept brands, designed for desktop, alongside the consumer facing mobile experience. I also tested the model in a physical pop up format, where it reached an 80% success rate among sellers. Validating a direction in a low cost format first was a deliberate call: a faster, cheaper way to learn whether the model held.
Result and reflection Ravina shipped a working consumer app that reached real users and earned coverage in E24, NRK, and Bergens Tidende, and it reached the finals of Gründerhub Bergen. The business models stayed short of profitability, and that taught me the most useful lesson of the venture: a smooth flow carries a product only so far, and the behaviour and the business model around it have to hold up too.
Mendi
Fashiontech
Ravina
Fashiontech
Lind
Healthtech
Oppned
Furniture design
Vervevenn
E-commerce
La Pomme
Food
Mendi
Fashiontech
Ravina
Fashiontech
Lind
Healthtech
Oppned
Furniture design
Vervevenn
E-commerce
La Pomme
Food
Mendi
Fashiontech
Ravina
Fashiontech
Lind
Healthtech
Oppned
Furniture design
Vervevenn
E-commerce
La Pomme
Food
Mendi
Fashiontech
Ravina
Fashiontech
Lind
Healthtech
Oppned
Furniture design
Vervevenn
E-commerce
La Pomme
Food