CASE 02 · LIND

Trust before commitment

A self-initiated concept to shorten the wait for psychologist referrals in Norwegian public health care. The patient shares their concerns safely and gets an answer from a licensed clinician within ten days.

PROJECT

Lind · Public health care

ROLE

Product designer, self-initiated

07.2024–11.2024

KEY RESPONSiBILITIES

Concept development

UX/UI

Accessibility

Design system

Prototyping

SCOPE AND STATUS

Concept and prototype. The project was put on hold when I joined Mendi.

PROJECT

Lind · Public health care

ROLE

Product designer, self-initiated

07.2024–11.2024

KEY RESPONSiBILITIES

Concept development

UX/UI

Accessibility

Design system

Prototyping

SCOPE AND STATUS

Concept and prototype. The project was put on hold when I joined Mendi.

Lind onboarding: greeting, share your thoughts, feedback from a psychologist within 10 days, and relief during the wait

CONTEXT

Lind is a self-initiated concept for shortening the wait for psychology referrals in Norwegian public health care. In 2024 the average wait for adults referred to mental health care was 55,1 days, with an increase compared to 2023 when the wait on national level was at 54. The long-term target being the waiting time set under 40 days, no region achieved the goal in 2024 (Helsedirektoratet). Additionally patients have to allow four to six weeks before knowing when the appointment will take place (Helsenorge).

THE IDEA

The patient shares their concern safely and gets an answer from a licensed clinician within ten days. I developed Lind on my own initiative and designed it end to end through concept, UX, UI and plain language, as a way of exploring how design can lower the threshold for seeking help.

Lind onboarding: greeting, share your thoughts, feedback from a psychologist within 10 days, and relief during the wait
Lind onboarding: greeting, share your thoughts, feedback from a psychologist within 10 days, and relief during the wait

CONTEXT

Lind is a self-initiated concept for shortening the wait for psychology referrals in Norwegian public health care. In 2024 the average wait for adults referred to mental health care was 55,1 days, with an increase compared to 2023 when the wait on national level was at 54. The long-term target being the waiting time set under 40 days, no region achieved the goal in 2024 (Helsedirektoratet). Additionally patients have to allow four to six weeks before knowing when the appointment will take place (Helsenorge).

THE IDEA

The patient shares their concern safely and gets an answer from a licensed clinician within ten days. I developed Lind on my own initiative and designed it end to end through concept, UX, UI and plain language, as a way of exploring how design can lower the threshold for seeking help.

55.1 to 40

55.1 to 40

Average waiting time for adults referred to mental health care was 55.1 days in 2024, against a long-term target of under 40.

Average waiting time for adults referred to mental health care was 55.1 days in 2024, against a long-term target of under 40.

4–6 weeks

4–6 weeks

Additional waiting time patients need to expect before knowing when they will have their appointment.

10 days

10 days

Lind’s set goal to shorten the waiting time for adults referred to mental health care.

THE CHALLENGE

Two goals for the interface

Designing for mental health means designing for people in a vulnerable situation, often those making contact for the first time. The interface has to satisfy two audiences at once:

The patient

Making contact for the first time, often in a difficult moment. Needs the interface to feel calm and safe enough to build trust from the first screen.

The institution

A public health provider with existing digital systems and formal requirements. Needs the service to fit credibly alongside what it already runs.

DECISIONS

01

Trust before commitment

The onboarding is empathetic and unhurried, one clear step at a time, and explains how Lind works before it asks the patient for anything. Trust is built before commitment.

The onboarding is empathetic and unhurried, one clear step at a time, and explains how Lind works before it asks the patient for anything. Trust is built before commitment.

02

WCAG AA before the palette

Calm tones and legibility pulled in opposite directions. I held the text contrast above the WCAG AA requirement rather than letting the muted palette decide, because a user in a difficult situation should not have to work to read.

Calm tones and legibility pulled in opposite directions. I held the text contrast above the WCAG AA requirement rather than letting the muted palette decide, because a user in a difficult situation should not have to work to read.

03

Information architecture as baseline

The interface keeps the core functions simple and visible, so a first-time user always knows what the next step is.

The interface keeps the core functions simple and visible, so a first-time user always knows what the next step is.

Lind app flow: emergency help, share thoughts, inbox and menu, with note and voice-message screens
Lind app flow: emergency help, share thoughts, inbox and menu, with note and voice-message screens

Reflection

Lind reflects my vision on how public services should be shaped: accessible, calm and built around the person on the other side of the screen.

Lind reflects my vision on how public services should be shaped: accessible, calm and built around the person on the other side of the screen.

Lind reflects my vision on how public services should be shaped: accessible, calm and built around the person on the other side of the screen.

Lind is a concept, not a launched product. It is the project that most clearly connects my psychology background to my design practice. The next step in the concept is the clinician side, where overview and prioritisation determine whether the service can actually deliver on the ten-day promise.

Lind app flow: emergency help, share thoughts, inbox and menu, with note and voice-message screens
Lind app flow: emergency help, share thoughts, inbox and menu, with note and voice-message screens

Currently available.

Connect

LinkedIn

CONTACT

location

Oslo, Norway

Currently available.

Connect

LinkedIn

CONTACT

location

Oslo, Norway

Currently available.

Connect

LinkedIn

CONTACT

location

Oslo, Norway